Professional portrait of Marco Medina, Product Designer and founder of DotLab

Certifications

  • ✓ User Research & Usability Testing - Interaction Design Foundation
  • ✓ Design Thinking & Design for a Better World - IDF & Don Norman
  • ✓ Agile Methods for UX Design - Interaction Design Foundation
  • ✓ Diploma in UX/UI Design - Coderhouse
Hello, I'm Marco Medina

I design strategic digital products that help connect.

I am a Product Designer with more than 5 years of experience creating and optimizing integral products in the sectors of financial technology, education and e-commerce. My approach is not to create pretty screens in isolation, but to thoroughly understand your business goals and your users to chart a clear and efficient conversion path.

Throughout my career I have collaborated in multidisciplinary teams to offer clean interfaces, logical flows and implementations that drive real business metrics. I strongly believe in user research, structured usability testing, and agile discovery using Design Sprints to reduce rework in the code phase.

Key skills

  • Product Discovery
  • User Research
  • Usability Testing
  • Design Thinking
  • Design Sprints
  • Information Architecture
  • Wireframing & Prototyping
  • Optimization
  • UX Strategy

Do you want us to collaborate on your next product?

Let's talk about your goals and how we can design an efficient flow that turns your visits into repeat customers.

Let's talk about your project